Eyetracking - alternative to conventional discount usability testing

"For some time, usability professionals have evangelized the term discount usability testing. Discount usability testing was a product of the early years of the Internet. Its techniques promised to provide a simple, fast, and relatively economical way of conducting usability studies and improving users' experience of the Web and other software user interfaces. However, such studies are mainly qualitative and subjective. The data reflect users' conscious thoughts and feelings as well as the observers' impressions."

Geeze, see what have u done with the screen with your very own eyes?!

Your eyes just couldn't run away from seeing the screen.

How does this eyetracking can be done? Of course, with Eyetracker, it can tell us what a user is looking at and for how long. It is used for discount usability testing - via UXmatters

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