"For some time, usability professionals have evangelized the   term discount usability testing. Discount usability   testing was a product of the early years of the Internet. Its   techniques promised to provide a simple, fast, and relatively   economical way of conducting usability studies and improving   users' experience of the Web and other software user   interfaces. However, such studies are mainly qualitative and   subjective. The data reflect users' conscious thoughts   and feelings as well as the observers' impressions."
Geeze, see what have u done with the screen with your very own eyes?!

Your eyes just couldn't run away from seeing the screen.

How does this eyetracking can be done? Of course, with Eyetracker, it can tell us what a user is looking at and for   how long. It is used for discount usability testing - via 
UXmatters
 
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